The Costa Smeralda is changing its style, and this time it’s not about yachts or exclusive beach clubs—it’s about beach umbrellas. In recent years, several municipalities in Gallura have introduced strict regulations banning nylon umbrellas, synthetic raffia, and plastic coverings on beaches, aiming to reduce environmental impact and microplastic pollution. It’s a bold move that has sparked conversation, but today it’s a clear statement: the most iconic beaches of the Mediterranean are saying goodbye to synthetic materials. The most notable case is the Municipality of Olbia, which officially banned “Hawaiian” umbrellas made of artificial materials to protect the coastal and marine environment; the regulation is official and can be read in local press coverage here.
And here is where design meets lifestyle, because when a destination like Costa Smeralda sets the rules, the market follows. Africa Style doesn’t chase trends—it anticipates them. For years, Africa Style has been using natural materials for umbrellas and shade structures, positioning itself as the ideal partner for beach resorts and clubs looking to comply with regulations without compromising on image, comfort, and performance. Our natural covers, made from reed, palm leaves, and eucalyptus, are not only in harmony with the landscape, but they also provide a real, tangible benefit: they create cooler shaded areas compared to synthetic fabrics, promoting natural airflow and reducing the heat buildup typical of nylon under the summer sun. The result is a more comfortable microclimate, a premium experience for guests, and a beach that instantly looks more elegant and authentic.
Africa Style is not 100% plastic-free, and it doesn’t hide it: some hidden technical components use functional plastic, carefully selected to guarantee stability, wind resistance, and long-lasting durability in the challenging marine environment. This balance between natural materials and technical solutions makes Africa Style products reliable, long-lasting, and fully aligned with the spirit of the new regulations. Today, true beach luxury is not just about the color of the fabric, but about quality shade, respect for the environment, and the ability to turn regulatory compliance into a real advantage. On the Costa Smeralda, the message is clear: natural is the new glam, and Africa Style is already in the spotlight.