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In recent years, the world of Hospitality has been changing profoundly. Tourism is no longer just a stay, but an experience. More and more travelers are seeking authentic contexts, immersed in nature, where well-being also passes through their surroundings: landscape, materials, atmosphere.

In this scenario, Open Air and sustainable tourism is establishing itself as one of the most relevant trends in the sector. Green is no longer a simple decorative element, but becomes a true strategic asset capable of influencing the perception, comfort and overall value of the structure. The design of outdoor spaces, from the choice of plant species to the materials used, today contributes concretely to the quality of hospitality.

For properties like hotels, resorts, campsites, and beach resorts, investing in the landscape means standing out. It means creating environments capable of telling a precise identity, improving guest stay and generating memorable experiences. This is where an integrated design approach comes into play, in which nature and architecture dialogue harmoniously.

Africa Style fits into this vision by working alongside professionals and operators in the Hospitality sector in the design and creation of custom outdoor spaces. From natural roofing to eucalyptus wood structures, each solution is designed to enhance the context, improve the usability of the rooms and strengthen the connection with the surrounding landscape. It's not just about aesthetics, but about creating places that work, welcome, and stay with you.

A concrete example? The inclusion of pergolas, huts, or shaded areas integrated into the greenery allows for the expansion of livable spaces, improved climate comfort, and the provision of new areas dedicated to relaxation or dining. At the same time, using natural or certified outdoor materials helps communicate an increasingly central value: sustainability.

The conference FAITA “Nature Defines Hospitality: The Green Strategic Asset of Open Air Tourism”, organized in collaboration with Vannucci Piante, will focus on these very topics. The conference will take place on April 21, 2026, at the Vannucci Campus in Pistoia. An opportunity for discussion to delve deeper into the role of green in contemporary tourism design and to explore new development opportunities for the sector.

Today more than ever, designing with nature is not an aesthetic choice, but a strategy. And those who can interpret it best will be able to offer a truly distinctive welcome.